With more than 25 years of experience in the marketing industry, Mary brings a wealth of knowledge and insight to the world of modular and home builder marketing. After launching her own agency in 2012, she discovered a strong connection to the home building industry while working with a modular builder—and quickly recognized the unique opportunities digital marketing presents in this highly visual field.
Today, Builder Lead Marketing partners with both home builders and modular manufacturers to deliver data-driven, results-focused marketing strategies. Using their signature DVPE process—Discover, Vision Building, Planning, and Execution—Mary and her team help clients develop personalized strategies built for long-term growth and performance.
During our conversation, Mary emphasized the importance of education in addressing common misconceptions about modular construction, the impact of strong visuals in digital campaigns, and the value of staying adaptable in a changing digital landscape. Through monthly webinars, Builder Lead Marketing also works to simplify complex marketing topics and offer practical guidance to builders navigating the digital space.